Fractional demand gen
for B2B SaaS
You or a team member is going out on parental leave. You need to stand up an ABM program. Something is off in your attribution model or Ops infrastructure. You need a demand gen revamp. This is when companies choose DemandLoops. You give us the objective, we run the sprint that gets you there.
Three things that make us different.
DemandLoops works in sprints, and here’s what that means:
Foundations Audit
With access to your systems, we run a thorough analysis on all things demand gen. After the assessment, you get the results, any changes we made and our recommendations for the first sprint.
- CRM and Marketing Ops infrastructure
- Pipeline and Revenue audit
- Win/loss analysis
- Paid media programs
- Content strategy and execution
Choose your sprint
Based on your goals and the results of the audit, DemandLoops will recommend a sprint. Sprints typically include:
- ABM sprint
- Parental leave sprint
- Marketing Ops infrastructure sprint
- Paid media sprint
- Website sprint
Move on or choose your next sprint
Based on the results, you can use the sprint to scale with your internal team or DemandLoops can help with the next sprint. You get:
- Sprint process documentation and results
- Reporting infrastructure in HubSpot or Salesforce
- Any required offboarding documentation
- Recommendations for the next sprint
We've held the seat you're trying to fill.
Every DemandLoops operator is a former in-house demand gen leader – accountable to the CMO, the board, and the sales team.
Kaylee Edmondson
10+ years in-house B2B SaaS demand gen. Owned a $14M demand gen budget at Campaign Monitor during aggressive multi-brand acquisition. Built demand gen at Chili Piper. Spent time at Refine Labs alongside the top demand gen operators in the industry.
Olivia Wicks
The rare combination of demand gen execution and marketing ops infrastructure. 2.5 years at HubSpot as a Principal Implementation Specialist – she doesn't just use marketing tech, she builds it from the inside. Deep Marketing Ops expertise.
Mary Keough
Former Director of Demand Generation at CoLab Software. Former Head of Marketing at Map My Customers. 31,500+ LinkedIn followers built through practitioner-level content the DG community actually reads. Deep B2B roots from Gorilla 76.
Tony Flores
Exp. at 4 acquired companies as an in-house DG operator, then made his name agency-side working for Refine Labs, KlientBoost and Omni Lab. Tony is a deep expert in all things paid search, paid social, and ABM. Someone who believes strongly in tying effort to pipeline instead of vanity metrics.
Sam Kuehnle
Former VP of Demand Generation at Refine Labs – managed $250M+ in media across 30+ B2B SaaS clients and grew the function from 1 to 11. A leading voice in the shift from lead gen to demand gen.
Sprint model. Built around outcomes.
You give us the objective, we run the sprint that gets you there.
Systems we work with
You have software that runs your backend and you need experts in that software stack. Here's the software we can work with:
Follow the operators
We publish where the work happens. The team posts from the seat on LinkedIn, and the Demand Operators podcast is on the way.