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What people are saying

Kaylee is a thoughtful leader who pushes everyone around her to question their assumptions and do their best work. I'm grateful I got the chance to work with and learn from such a marketing powerhouse! I can't wait for the opportunity to work with Kaylee again!
Tara RobertsonDemand Gen @ Chili Piper
Tara Robertson
Kaylee is a true professional in digital marketing and understands how to drive business results and measurable outcomes. She is highly organized and great at tackling complex, high stakes initiatives. She is also highly skilled at connecting marketing initiatives with the sales team for field level execution and activation. She is a natural leader and consistently enables the team around her to be successful. 
Colby CavanaughSVP Marketing @ Integrate
Colby Cavanaugh
Working with Kaylee at Campaign Monitor was a game-changer for our company and for my own career. She is an energetic and razor-sharp collaborator who can set a strategic vision and then implement data-inspired demand generation strategies with a proven track record of growing revenue at B2B SaaS brands.
Lane Scott JonesDirector of Content @ Zapier
Lane Scott Jones
Kaylee is one of the biggest up and coming names in all of B2B marketing. She knows how to stand up revenue-generating marketing engines because she’s built them before. She’s my go-to person whenever I feel stuck.
Mark HuberVP, Marketing @ UserEvidence
Mark Huber
Kaylee is one of the best marketers in SaaS (and she'd unmistakably crush any industry). Having worked with her twice, I've had a front-row seat to her strategic brilliance and astute execution. Her ability to set teams up for success to drive business results and measurable outcomes is unmatched. She's especially adept at cross-functional collaboration, thinking beyond the norm, and making everyone around her better. She's a marketing powerhouse anyone would be lucky to work with.
Chelsea CastleDirector of Content @ Lavender
Chelsea Castle
Kaylee is a true professional in digital marketing and understands how to drive business results and measurable outcomes. She is highly organized and great at tackling complex, high stakes initiatives. She is also highly skilled at connecting marketing initiatives with the sales team for field level execution and activation. She is a natural leader and consistently enables the team around her to be successful. 
Colby CavanaughSVP, Marketing @ Integrate
Colby Cavanaugh
What can I say? Kaylee influenced this influencer. Working with her on an integral and only partnership we do, not only was she a joy to work with, but it made us want to do even more for the brand, way beyond the original contact scope. That’s what Kaylee does. She takes a normal influencer outreach and turns it into an exponentially valuable relationship.
Scott StrattenFounder @ UnMarketing
Scott Stratten
Kaylee was an independent thinker who brought great ideas to the table and then executed them. She was a reliable, strong, customer-centric performer with a consistently positive attitude. She is confident when presenting ideas but open to constructive feedback and adjusting plans as needed. I would hire Kaylee again in a heartbeat.
Bob WiemerSVP, Strategic Growth @ Verdi Oncology
Bob Wiemer
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ABOUT

Hi, I’m Kaylee 👋

founder of DemandLoops.

I’m the marketing solopreneur making demand loops a reality for B2B SaaS companies. After spending years in-house building and leading demand gen functions one brand at a time, I’m now going solo to bring my learnings to you. I’m filling my days taking on projects ranging from interim marketing leadership positions, to advising & investing, content creation, and the most demanding position of them all – being a mom.

I’ve operated and advised companies such as Kindful, Campaign Monitor, Chili Piper, brightwheel, Refine Labs, Vanta, Traackr, Mux, and many more. And am now trying to make my own newsletter happen fueled by my learnings: demandloops.substack.com 💌

All of my downtime is consumed with my two kids and husband. We live in a small town just outside of Nashville, Tennessee. And let’s just say our growing kiddos keep our 5-to-9 really packed – wouldn’t have it any other way.

PRICING

Three ways I work with B2B SaaS founders and marketing teams

Advising

Starting at $5k / mo
For brands with a marketing team who can execute and would thrive from strategic leadership and guidance on a GTM plan.
Let's chat

Consulting

Starting at $8k / mo
For brands with a team that could benefit from additional strategic guidance and execution firepower.
Let’s chat

Interim

Starting at $15k / mo
For brands who could benefit from an interim leader to drive a strategic shift, implement processes, and help source your next lead.
Let’s chat
MY CONTENT

Building in public

Demand Gen Chat

Listen

DEMAND: Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine

Watch

Demand Gen U: Influencer Marketing Strategies for B2B Brands

Listen

Messaging is a moving target, MQL purgatory, growth marketing hubs

Listen

Customers First, Strategy Second

Listen

Do not route half-assed MQLs to your sales team anymore

Watch

Exit Five: B2B Demand Gen

Listen

How to approach your role in times of uncertainty

Listen

The Growth Hub Podcast 

Listen

SaaS Marketing Makeover

Watch

The Dark Funnel Future

Listen

How to Leverage Your Content to Stand Out in a Sea of Competitors

Listen

Predictable Pipeline through Events is Not a Pipe Dream

Listen

2023 Will Cement Paid Media as the Anti-Hero in the Marketing Equation

READ

The State of B2B Marketing Teams 2023

Read

Sales & Marketing Talk Show: What is Demand Gen

Listen

Have questions? Ready to team up?

Let’s chat

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